Before I introduce the top 5 marketing channels that your business need, you will need to know this:
Many of us have watched a movie called the Social Network, portraying Mark Zuckerberg as a shy guy staying in his dorm room building social media platforms to connects students, right? If I would have been around him, would have thought he is crazy like many did, but after few years he defied the odds and build an empire with over billions of users called “Facebook”. And here is why you need Facebook for your marketing
Not to mention other social media platforms, Facebook has been a tool for nearly a quarter of the world population are using.
This gives businesses a place where they can find their target customers.
On the other hand, businesses should ensure that they have a clear strategy for each and social media platforms that can work for them.
You are one scroll away to finding the five biggest social media platforms you can use to grow your business by driving traffic and increasing your sales.
Let’s get straight to it down here:
Since 2004, Facebook enjoyed a steady growth year by year basis until it reached 2 billion users.
Facebook is the best platform for marketers as it gives a chance for them to sort the data out to better target their persona.
From the age range, gender, preference so on and so forth. It gives you a chance to ensure that your message reaches your desired customer segment.
For the content, Facebook loves Images and videos. However, it has been evident that Facebook users love to stay on Facebook platforms checking over and over again (Neil Patel).
This means that when you are posting video content, you have to make sure that you upload a video directly to your Facebook Page rather than inserting a YouTube link or any other video streaming platform.
How do I get my message going viral on Facebook?
There are several strategies and ways to drive traffic for your business using Facebook posts.
One is sponsored ads. Of course, you have to pay here!!!!! Using Facebook is free, but to reach the users as a business you must pay.
Sponsored advert allows you to reach a huge number of people of your desired type.
Keep in mind that the higher the engagement, the higher the positive results from your sponsored posts.
Engagement simply means how people interact with your content in terms of liking, sharing and clicking on any button of your post.
You will have to ensure that you create good content that people will tell their friends to check.
A friend of mine gave me a good philosophy regarding the content creations which is ‘creating a content that people love to see and come back asking for more.” And that is truly what it takes on Social Media Marketing.
Another thing to keep in mind is that you could integrate your Instagram page into your Facebook account, which means that any sponsored and will be live in those two platforms at once.
Also, would you want to learn more about Facebook advertising? Visit our Facebook advertising page on our website and we will have you covered.
2. Instagram
Instagram is more of a photo sharing platforms. People use it to share photos of theirs, showing their daily lives experience and so on.
This has made it the biggest platform for influencer marketing. Many businesses around the world use different pictures of superstars to drive their sales up from Instagram than any other platform.
The only thing you have to do is to ensure that you are taking a nice picture that catches the attention.
How to get followers as a business using Instagram?
One of doing that is to partner with other business so that they can feature and mention your page in their page.
Secondly, you need to learn that consistency is all you need to get more followers and your message out.
Lastly, if you want more advise on how to do this visit our Instagram advertising page and then contact us. We will be happy to help you.
3. LinkedIn
If you are looking at growing your Business to Business sales number, just take a breath! Because you have reached your best platform for that “LinkedIn”
LinkedIn is really about Business and professional life as of today. On LinkedIn, people talk business and like to hear business from their connection.
Nowadays, it has been proven that door to door sales no longer works well with corporates.
Many businesses to business buyers rely on researching information about the product before they make a sale.
LinkedIn allows you as a business to tailor content targeting the real “Economic Buyer and decision Makers” who are using it on a daily basis.
On the content side, you can share your blog, podcast, or video content on marketing and then you can use different hashtags on your post.
People on LinkedIn prefer educational content than a persuasive piece of writings.
Again, as you would have guessed at Yobrand provide more tips on how do effective LinkedIn marketing so visit our page here for more guidance and free consultancy.
4. YouTube
YouTube is the most popular video streaming platforms if over with 5 billion videos being watched every day by 2017. That is lots of fans out there.
YouTube allows you to employ different strategies like paying ad that can be displayed before any video starts playing.
You will need to be certain that you need to create video content for your business and share it on your YouTube Channel.
Still thinking that this is impossible? Well it’s not go check out the Youtube marketing page on our website and then reach us to us if you still have more questions.
5. Twitter
A news sharing platform, Twitter allows people to share news around the world with their followers.
This allows businesses to share information like blogs on twitter page and allows followers to share their content with friends.
Hashtag: hashtag on twitter post is something you have to know. When you are posting your content on Twitter you should be able to learn some of the popular hashtags to use in order to get it seen by many people.
Bring them all together:
Before I end the conversation with you, I would say that depending on the type of your business you need to target your customers across multiple platforms.
When we were planning a brand strategy for several businesses in Rwanda at Yobrand Group, we learned that learning about your customers is really important
You need to be certain that the content you are sharing matches the desire of your followers and the structure of the social media platform you are using.
And Engagement is the king, as always said and I can’t stress this enough, create a content users love and come back asking for more.
If you have interest in Twitter advertising click here and see how Yobrand can help you with those services
If you still world and don’t know where to start with this go check out the services that here that Yobrand can help you with.
Good luck with your Marketing Strategy!
