Social media marketing in Rwanda still has a little big step to take. It is not to mean that there’s no progress. But many companies do not understand how they would benefit from online promotions. Others do not even know what Social media marketing is at all.
In fact, social media marketing is the use of social media platforms to promote a product or service. These platforms have become a very powerful shortcut for businesses of all sizes to reach out customers. Unfortunately, Rwandan businesses and companies barely use this strategy.
Imagine wandering in the forest without a map. You might have some fun, but also get lost at some points. Well, that’s the same as running a business without a marketing strategy. Social Media Marketing’s goal is to produce content that users will share with their social network. Here are the roles of social media marketing in Rwanda.
1. Social Media Marketing Is good for Brand awareness
Everybody would enjoy being at the extent to which consumers are familiar with their qualities or their brand image. When they talk about soft drinks, many people can think about Coca-Cola. If they talk about clothing, it could be easy to think about Nike. This is because those companies have become so well-known that anyone can tell them by their logos or names. That is Brand awareness which describes the recognition of their products among.
In fact, we have thousands of businesses in Rwanda, but most of them remain unknown. Some others are known but increasing their customers remains a puzzle. Social media marketing in Rwanda is still low somehow. However, all they need to understand is that an established online presence makes people trust the business. As results, the number of subscription would grow every day as people get to trust you. However, some businesses understood it and are already successful.
2. Website traffic would increase if there’s Social Media Marketing in Rwanda
How do you let people know that your new product is out? What do you do to drag people to your site and check out your services? Well, if it’s not via social media platforms, just know that you are missing a lot. Social media marketing increases your website traffic. Social media can become a great source of traffic helping you establish a successful business online. And guess what? The higher the traffic, the higher the conversion rate and conversion rate equates to increase in the business ROI. I am sure you get the idea now.
In Rwanda, people love social media and that’s a great opportunity that businesses should take advantage of. This can be done through posting regularly and offer truly valuable information that the ideal customers will find helpful and interesting.
The increase in the number of followers on your social media platforms is directly proportional to the number of engagements you get. The bigger and more engaged your audience grows on social media networks, the easier it is for them to visit your site for more information. If social media marketing in Rwanda gets more in use, the local traffic will increase.
3. Social Media Marketing Leads to the Building of Customer Relationship
For offline marketing methods, it is never easy for customers to have access to the business’ data. However, for digital marketing, people can access your information anytime, anywhere. You need to know what people think about your products or services, engage with them and directly get feedback at no cost. Traditional marketing is one of the barriers that hinder many Rwandan businesses as they leave no room for their audience’s opinions.
Social media marketing in Rwanda need to improve an aspect called social customer relationship management. Using social media marketing tools allows a business to interact with its customers and find out what they need or what they think about the business products. Additionally, customers can use a business’ social media wall to share their experiences and expectations.
4. You need Social media optimization (SMO)
Even though social media marketing in Rwanda is growing day by day, there are some businesses that still do not promote their products globally. It shouldn’t be about building brand awareness but also bringing interaction between a business and its customers. Generally, Rwandan audience is good at using, Twitter, Facebook, LinkedIn, Instagram and YouTube and if you’re a marketer or into doing digital marketing in Rwanda, you should focus on just these for a moment.
