Rwandan websites merely appear atop when someone uses Google or other search engines to find information. Yet it’s every entrepreneur or business owner’s dream to see their products or services upfront because as they say; “The first to come, the first to be served.” The first site to show up on Google is likely to be visited first. According to a 2015 study by Infront Webworks, the first page of Google receives 95% of web traffic, with subsequent pages receiving 5% or less of total traffic.
It’s frustrating when someone uses Google to search for a product or services that you provide and your business fails to show up on the first page. Some may think it’s about money, fame, or the location of the business, but that is never the case. Any Rwandan websites friendly about SEO can soar to the top of a Search Engine Results Page (SERP). Today, Yobrand Group has collected four major tips of what Rwandan websites owners should to improve to get ranked higher on Google.
1. Usability (Mobile-Optimized Sites)
Poor website structure and information architecture can doom even the best SEO campaigns. Your website needs to be accessed easily on all platforms. Remember, almost 70% of searches are performed on mobile devices. This means that Google ranks mobile-optimize sites higher than others.
Removing unnecessary content and white spaces on the site is very important. Moreover, this goes hand in hand with page speed optimization. Make sure the site pages do not take long to load, a good way for low data usage. A mobile optimized site is surely a far more advanced website.
2. Rwandan websites’ Updated and Relevant Content
Quality content is the very first driver of a site’s search engine rankings. Unfortunately, there are some Rwandan websites that do not create their own specific content as they tend to copy and paste from others. That reduces site traffic and drains its authority and relevance. That is the first virus to be hunt down among Rwandan websites.
In addition, regularly updated content is among the best indicators of a site’s relevancy. Rwandan websites need to be very active on your business by providing information which is not expired. It is a good and easy way to boost even their organic traffic.
Customer reviews of your business are also important to Google’s search results. Business owners should provide satisfying content which brings positive reviews as feedback. The more positive reviews your business gets, the better your results will be on Google ranking.
3. Keywords
Keywords are the words or phrases that Google users type when searching for certain information. There are tons of most popular keywords people can use to search information about any type of business.
Writers need to think about how readers might search for their specific pages (for example: “Reasons Why You Need SEO,” “Marketing in Rwanda, or “Business needs.” Then optimize their website by adding those (keywords) in their blog posts and to web pages several times. If you have a Google Ads account, you can use the Google Keyword Planner Tool to find the most popular keywords people use when searching for the type of your business.
4. Build strong hyperlinks (Links)
A hyperlink, or simply a link, is a reference or additional information to data that the reader can follow by clicking and get to another page. Hyperlinks are considered either “external” or “internal” depending on their destination. Generally, a link to a page outside the same domain or website is considered external, whereas one that points at another page or resource of the same website or domain is considered internal. Both internal and external links have a huge influence on how one’s website ranks.
Create relevant links within the text. It is not good to use the “click here” links as this phrase has no search engine value beyond the attached URL. Instead, if one used a phrase like “This is How to improve Marketing in Rwanda”, it would be rich with keywords, hence improving the search engine rankings as well as the ranking of the linked page. After using descriptive links (linking keywords), writers have to make sure they do not use broken links. Use the right tools that spot 404 errors and fix them.
5. Strengthen your Google My Business page (BMB)
A Google My Business page allows one’s business to show up in both organic and local Google results. It is very important to have this page in order to rank in Google listing and it is free. In case you are unsure if you have it or not, you can visit Google My Business page to search for the name of your business.
When someone searches for the name of your business specifically, Google will display information from your Google My Business page. Not only does it help in getting you on the first page of Google’s organic search results, but it also enables you to show describe your business in short. It is useful especially for small businesses. It is better to include keywords and embed a Map in your description.
All in all, Rwandan websites need resourcefulness, dedication, persistence, and creativity. It may take some time before they start seeing improvement in their Google results. But if they respect those little steps and be patient, these results might pay off.
