SEO: FOUR MAJOR TIPS OF HOW RWANDAN BUSINESS CAN RANK HIGHER ON GOOGLE
They say: “The first to come, the first to be served.” The same statement can apply even on Google and other search engines. The first site to show up on Google is likely to be visited Rwandan businesses
first. According to a 2015 study by Infront Webworks, the first page of Google receives 95% of web traffic, with subsequent pages receiving 5% or less of total traffic. Reach out to us
It’s frustrating when someone uses Google to search for a product or services that you provide and your business fails to show up on the first page. You may think it’s all about money, fame, or location of the business, but that is never the case. Anyone serious about digital marketing can soar to the top of a Search Engine Results Page (SERP). Here are four major tips Rwandan businesses need to improve to get ranked higher on Google and .
Usability (Mobile-Optimized Sites)
Poor website structure and information architecture can doom even the best SEO campaigns. Your website needs to be accessed easily on all platforms. Remember, almost 70% of searches are performed on mobile devices. This means that Google ranks mobile-optimize sites higher than others.
You need to remove unnecessary content and white spaces on your site. This also goes hand in hand with page speed optimization. Make sure your site pages do not take long to load, a good way for low data usage. As they say, mobile optimized site is a far more advanced website.
Relevant content and keywords familiar to your customers
Relevant and updated content
Quality content is the very first driver of one’s search engine rankings. Unfortunately, some of the Rwandan sites do not create their own specific content as they tend to copy and paste from others. That reduces site traffic and drains its authority and relevance. That is the first virus to hunt down.
In addition, regularly updated content is among the best indicators of a site’s relevancy. You need to be very active on your business by providing information which is not expired. It is a good a Rwandan businesses your organic traffic.
Customer reviews of your business are also important to Google’s search results. Make sure you provide satisfying content which brings positive reviews as feedback from the viewers. The more positive reviews your business has, the beRwandan businesses
Keywords for Rwandan businesses
Keywords are the words or phrases that Google users type when searching for certain information. There are tons of most popular keywords people can use to search information about any type of business.
The writers need to think about how readers might search for their specific pages (for example: “Digital Marketing in Rwanda,” “Rwandan Best Marketing sites, or “How to do online Marketing.” Then optimize their website by adding those (keywords) in their blog posts and to web pages Rwandan businesses
If you have a Google Ads account, you can use the Google Keyword Planner Tool to find the most popular keywords people use when searching for the type of your business.
Build strong hyperlinks (Links)
A hyperlink, or simply a link, is a reference or additional information to data that the reader can follow by clicking and get to another page. Hyperlinks are considered either “external” or “internal” depending on their destination. Generally, a link to a page outside your domain or website is considered external, Rwandan businesses one that points at another page or resource of the same website or domain is considered internal. Both internal and external links have a huge influence on how one’s Rwandan businesses
Create relevant links within the text. It is not good to use the “click here” links as this phrase has no search engine value beyond the attached URL. Instead, if one used a phrase like “This is How to do online Marketing”, it would be rich with keywords, hence improving the search engine rankings as well as the ranking of the Rwandan businesses . After using descriptive links (linking keywords), writers have to make sure they do not use broken links. Use the right tools that spot 404 errors and fix them.
Strengthen your Google My Business page (BMB)
A Google My Business page allows one’s business to show up in both organic and local Google results. It is very important to have this page in order to rank in Google listing and it is free. In case you are unsure if you have it or not, you can visit Google My Business page to search for the name of Rwandan businesses
When someone searches for the name of your business specifically, Google will display information from your Google My Business page. Not only does it help in getting you on the first page of Google’s organic search results, but it also enables you to show describe your business in short. It is useful especially for small businesses. It is better to include keywords and embed a Map in your description.
In Conclusion..
All in all, you need resourcefulness, dedication, persistence, and creativity. It may take some time before you start seeing improvement in your Google results. But if you respect those little steps and be patient, your results might pay off Rwandan businesses
