Online Advertising has become as one of the most powerful marketing tools in the modern world. Digital marketing seems to be a double-edged sword that small businesses are using it to compete with larger companies. Unfortunately, a great number of businesses in Rwanda still ignore this internet advertising concept. Many of them still use traditional advertising which remains an obstacle that slows them down.
Do you ever wonder how your local business can get a global recognition without changing the location? It’s time you considered Online Advertising as a weapon. To do this, you do not need very big marketing budget, nor a huge team. All you need is to know how important digital marketing is. Let us go through some the advantages of Online Advertising.
1. Reduce advertising coast with flexible payment option
Many businesses spend millions of money to promote their products (Goods or services). Despite the rise of social media and digital advertising, many Rwandan businesses are still using radio and television ads to reach their targeted market. The two platforms are surely good as they reach a great number of local audiences. However, Online Advertising is very cheap, and you can advertise for a wider range if target audience and geographical locations on a shoe-string budget.
Many businesses spend millions of money to promote their products (Goods or services). Despite the rise of social media and digital advertising, many Rwandan businesses are still using radio and television ads to reach their targeted market. The two platforms are surely good as they reach a great number of local audiences. However, Online Advertising is very cheap, and you can advertise for a wider range if target audience and geographical locations on a shoe-string budget.
In addition, in order to save some money, Online Advertising gives you different payment options according to your marketing budget. For example, one can choose to pay only for qualified leads, clicks or impressions, rather than being forced to pay a huge one-off payment regardless of the results.
2. Reaching a wider audience
Nowadays, the new technology has turned the world into a small village. Smartphones and computers mean a lot when it comes to communication. Hence, nearly 97% of people use internet to look up information about people and businesses before deciding to interact or do business with them. With social media and other internet platforms, information can now go viral in a short period of time.
So it is a big mistake for a business to ignore Online Advertising, as most of customers have internet access. By advertising on the internet, people living in different corners of the world can locate a Rwandan business at the same time. You don’t necessarily need a massive marketing budget, a long history or a huge team to make a mark in your industry. With thousands upon thousands of potential clients reaching you each day, you’ll be in a position to take your business to the next level.
3. Reach your loyal customers easily
Surely any type of customer is a good one. But it feels even better when you reach people who are likely to be interested in what you are selling. Customer loyalty is a customer’s willingness to buy from or work with a brand again and again. To keep up with those kinds of customers, business owners used a marketing tool called “newsletters”.
Newsletter marketing is the practice by which companies send informational and product-focused content via an emailed letter to a subscriber list that comprises potential and existing customers. It requires nothing but internet, and your customers remain updated. You can advertise to people of a specific age, career and interests, to name just a couple targeting variables.
4. Online Advertising engages customers
For offline marketing methods, it is never easy for customers to have access to the business’ data. However, when it comes to digital marketing, people can access your information anytime, anywhere. In addition, the internet gives the best platform to engage one’s audience. Using tools like social media or comment options on the sites, they can interact with their customers to find out what they need and what they think about the business. That is what Rwandan business need.
5. Brand credibility
An established online presence makes people trust the business. Remember that even you competitors use the same tool to market their products. If you deceive your audience, they will turn to their backs on you. But implementing an aggressive and effective online marketing campaign is one of the best ways to boost your brand credibility. That’s when you see people subscribing to your site every day.
In short, most of Rwandan businesses still use traditional methods of advertising. That hinders their improvement in global recognition. It is very important for Rwandan businesses to start considering Online Advertising. It is a powerful tool to reach a great number of audiences in a quick and easy way.
