E-Commerce in Rwanda is surely new. But the sector seems to be growing so fast because local and international investors, start-ups, and entrepreneurs are turning their interest in the new technology. In case you didn’t know, E-Commerce (Electronic Commerce) refers to buying and selling products online.
If you own a business in Rwanda, you should start to think about your business in terms of internet. Otherwise, you will be left behind soon or later. Whatever you do, you really need a blog or website, in order to meet your potential customers. Still asking getting some ifs and buts? Well, today we will talk about E-Commerce in Rwanda.
1. Mobile users are fueling E-Commerce in Rwanda
In fact, Rwanda is small country with the population estimated at 12.63 million. However, approximately 3.5 million have access to the internet, most commonly via mobile phone. According to the reports, the total number of active mobile telephone subscriptions increased to 8.70 million at the end of November 2018. Hence, approximately 3.5 million have access to the internet, most commonly via mobile phone.
The increase of mobile phone users means the increase of internet users. E-Commerce in Rwanda is making people merge internet with their daily activities. Also, Businessmen are choosing it because it is about saving time and serving many people at the same time. Moreover, even the Rwandan Government stand atop among promoters of E-Commerce in Rwanda. For example, almost all governmental services can now be provided via irembo site. Services related to digital marketing in Rwanda can also be found at Yobrand group.
2. 4G LTE network and fiber optic lines
The Rwandan government is committed to developing access to internet in every corner of the country. As result, Free Wi-Fi networks have been introduced in Rwanda. Five years now, almost everybody will be easily accessing internet. It’s thanks to the 4G LTE network and fiber optic lines being spread in every corner of the country.
What else would you wait for to understand that a big number of customers are moving online? Today, the best way to market your products (Goods or services) in Rwanda is via internet. Thousands of Rwandans would learn about you every day if you knew how to use social media marketing in Rwanda.
3. Online payments to ease E-Commerce In Rwanda
In the beginning, many people did not trust E-Commerce sites or things that require online payments. They could just think about hackers, fraud and theft. Today, people have understood that walking with your bank card or just mobile phone is much BETTER than walking with cash.
Business whose services include banking, food delivery, bookings, courier services, etc are enjoying the use of the new technology. JUMIA FOOD is among the mostly used in Kigali due to their best delivery services today. Did I mention that you no longer need to pay cash for transports in the same Capital? With their Tap&Go card, AC Group has made it all easy. And you can recharge the card via your mobile money services.
4. Online Recruitments
At first, people had been running here and there with envelopes of CVs and other documents, looking for jobs. Today, a no internet user will hardly get a job in Rwanda. This is because many companies are now using email attachments to receive applications. Others have created portals (websites) for recruitments. Digital advertising in Rwanda is now shaping the whole E-Commerce sector. Hence, people are giving their job announcements online via popular websites like Ndangira, JobInRwanda, etc. Who’s your daily friend, if not internet?
5. Rwandan Websites
Surely, it is a big loss if you own a business but have neither website nor social media. How do you engage your audience digitally? How do you let them know about your new products (Goods & Services)? Working in Rwanda might be beneficial, but it could be even more if you used Digital Marketing in Rwanda as a tool. Having a website is one thing, and using it is another. In case you need the very good and active website for your business, feel free to contact Yobrand Group. From Yobrand, you would learn more about the importance of Social Media Marketing and E-Commerce in Rwanda.
To sum up, E-Commerce in Rwanda is booming today. The new technology is bringing remarkable changes to the country. And believe it or not, you need to start thinking about your business in terms of internet if you want it to stand still.
