The world of digital marketing is still new to many people and at times it might feel like a world away. For Rwandan businesses, it is important that they understand the importance of digital marketing in order to maximize the outcome. Making the transition from traditional to digital marketing is a challenging process but here are some important tools to help you along the way.
SOCIAL MEDIA.
With more than 4.7 billion users Worldwide, social media lies at the center of any digital marketing strategy. It is such numbers that make social media the perfect tool to use to grow your business. Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. Create social media profiles for your business and begin interacting with others to get started.
Get employees, business partners, and sponsors to “like” and “share” your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each shared post will be introduced to a new network of individuals, which can lead them to become potential customers, and the more people who know about your business, the better. By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts significantly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use, it can generate a wide audience for your business. More about Social media marketing in Rwanda can be found in our blog social media marketing in Rwanda is booming.
PLUG-INS
A plug-in is a piece of software that adds new features or extends functionality to an existing application. Commonly used on websites that are built with content management systems – like Bigcommerce, WordPress, Joomla!, and Drupal – plug-ins serve many useful purposes for business owners and website visitors. The main advantage of using plug-ins is the ability to expand the functionality of your website quickly and easily. Webmasters can usually download and install them within minutes. Developers also update plug-ins frequently, sometimes several times a year, as they make performance and security improvements. When these updates occur, webmasters will usually see a prompt to update the program when they login to the website CMS dashboard.
ADS
More than 4 billion people use the internet now. This number has shown 300% growth since 2005. You can clearly understand the use of the internet is increasing without any signs of stopping. If you are still behind to advertise online, you are staying far away from achieving your business goals. The Internet offers you to access half of the global people, and more target audiences as well as it offers multiple channels to put an advertisement.
Bing, Yahoo, and Google all have their own paid advertising. This is often called PPC or pay per click involves keyword incorporation and placing the ads atop the search slides.
The social media platform is a magic tool for advertisement. It shows how valuable your content is, how much people like your products, how popular you are, and more. It simply puts the message in front of the users and lures them too.
Banner and display ads are a simple expansion of search ads and have the same PPC model. Instead of the text-based ad, here the people see a more visual message. The banner ads shown above the webpage are in a box and the display ads are placed in small boxes on the slides.
INFLUENCERS
Determining and targeting the right audience is an essential part of every marketing strategy. Nevertheless, it is often a challenging process and requires a thorough understanding of your potential consumers. Influencers enable you to surpass this step because the hard work has already been handled by them. You just need to make sure that the influencer is related to your niche and that their public persona matches your brand’s image.
Suppose that you have a clothing-retail company that sells affordable and fashionable clothing for millennials. Partnering with fashion models and bloggers will help you approach their audience who are inclined to be interested in your products.
Another role of using influencers is to enhance brand awareness. Influencers, thanks to their huge reach, have the ability to extend brand exposure and raise brand awareness. As an influencer suggests or promotes your brand, their followers will probably take notice. Besides, suggestions from a popular influencer are often perceived as more authentic. Working with influencers enables you to cut through the noise and drive their followers to your brand. It increases the visibility of your brand and helps build meaningful online conversations about it.
SEO
The role of SEO is to increase the exposure of your company to potential customers on search engines. A person who is responsible for your company’s SEO efforts will analyze and implement different website strategies in order to improve your ranking for certain topics or keywords. When customers are searching for specific services online through Google or other search engines, you want to ensure that your company is listed on the search engine results pages (SERPs), so that they can find you. If you’re on page 70 of the SERPs, then a potential customer likely won’t be able to find your company and click through to your website.
What are the benefits of SEO?
The benefits of SEO are plentiful. Since Google ranks sites that provide the best content to users, a lot of tactics and strategies that improve SEO, also makes your website a more effective place for users.
Establish brand awareness
Improves website user experience
Increase sales through inbound leads
Makes your website mobile-friendly
Learn more about SEO in our blog SEO strategies: Five steps that work.
