Ubuntu Education is a UK-based Ed-Tech startup focused on building robust education systems that transcend borders. They promote collaboration, networking, and learning among educators in sub-Saharan Africa, including Nigeria, Ghana, Kenya, Rwanda, Malawi, and South Africa.
Recognizing the pivotal role of digital marketing in expanding their reach, Ubuntu Education engaged Yobrand Group for a comprehensive digital marketing strategy. The primary objectives included running effective social media campaigns, targeted advertisements, and lead generation efforts to encourage educators to sign up on the e-learning platform.
Ubuntu Education faced the challenge of establishing a strong online presence and attracting educators to their e-learning platform in a highly competitive edtech market. They needed a strategic and targeted approach to stand out amidst the digital noise.
The digital marketing campaign delivered impressive results:
