Kuishi Smart - Case study

About Kuishi Smart

Kuishi Smart is a health and wellness organization that provides nutritional education and support to individuals across Africa. Dedicated to empowering communities, Kuishi Smart focuses on addressing non-communicable diseases (NCDs) through culturally sensitive, evidence-based training programs and services. With a presence in Rwanda and the Democratic Republic of Congo (DRC), Kuishi Smart is committed to transforming lives by promoting better health practices.

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The Brief

Kuishi Smart engaged Yobrand Group to help launch their e-learning nutritional courses in Rwanda and the DRC. The objective was to create awareness about the courses and drive high enrollment numbers through effective digital marketing strategies. The challenge included reaching health-conscious individuals and professionals in two distinct markets with a cohesive campaign.

The Challenge

  • Building awareness and interest in a new e-learning platform for nutritional education.
  • Reaching diverse audiences across Rwanda and the DRC.
  • Ensuring high conversion rates from leads to course enrollments.

Our Approach

Yobrand Group designed and executed a results-driven marketing campaign tailored to Kuishi Smart’s objectives:

1. Targeted Social Media Campaigns:

  • Utilized platforms like Facebook and Instagram to promote the e-learning courses.
  • Developed engaging visuals and messaging to highlight the importance of nutrition in managing NCDs.
  • Ran geographically targeted ads in Rwanda and the DRC to reach health-conscious audiences.

2. Ad Optimization:

  • Focused on high-converting ad formats such as carousel ads and video content.
  • Conducted A/B testing to refine campaign performance and ensure maximum return on investment.

3. Lead Qualification:

  • Implemented tracking systems to identify and engage high-quality leads.
  • Guided leads through the enrollment process, from initial contact to course registration.

The Results

  • Increased Visibility: The campaigns reached over 1 million individuals across Rwanda and the DRC, significantly enhancing Kuishi Smart’s brand recognition.
  • Lead Generation: Generated 15,000 leads within the first three months of the campaign.
  • High Conversion Rates: Achieved a 40% conversion rate, with 6,000 leads enrolling in the e-learning courses
  • Class Attendance: Successfully filled multiple cohorts, helping Kuishi Smart establish a strong presence in both markets.
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conclusion

Yobrand Group’s targeted digital marketing strategy enabled Kuishi Smart to successfully launch their e-learning nutritional courses in Rwanda and the DRC. By leveraging social media platforms and optimizing ad performance, we delivered impressive results, positioning Kuishi Smart as a leader in nutritional education and NCD management in the region.

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