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Challenges Group – Case Studies

About Challenges Group

Challenges Rwanda, a subsidiary of The Challenges Group, focuses on management and development consultancy, offering capacity-building services to the Rwandan private sector.

In partnership with Yobrand Group, they embarked on a mission to empower 20 SMEs with essential digital marketing skills, enhancing their online presence and contributing to the growth of Rwanda’s dynamic business environment.

The Brief: Digital Marketing Training for SMEs

Challenges Rwanda acknowledged the significance of digital marketing for SMEs and partnered with Yobrand Group for a two-day training program for 20 supported businesses.

The aim was to boost their digital marketing skills, strengthen online visibility, and enable growth through digital channels.

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The Challenge: Lack of Digital Marketing Expertise

  • SMEs faced challenges due to limited digital marketing knowledge.
  • Weak online presence hindered reaching a broader customer base.
  • Competing effectively in the digital landscape was a struggle.
  • SMEs required guidance and support to leverage digital marketing.

How We Helped​

Yobrand Group’s response to the challenge: a two-day digital marketing training program:

  • Topics covered included SEO, content creation, social media management, and digital marketing tools.
  • Support in setting up Google My Business profiles and social media accounts.
  • Web design services provided for SMEs without websites

The Impact

The impact created by this collaboration was substantial. The numbers tell the story:

  • 20 SMEs received comprehensive digital marketing training.
  • 5 Google My Business profiles were successfully set up.
  • 10 social media accounts were established.
  • 4 websites were designed for SMEs that previously didn’t have an online presence.
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