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Campus Abroad Mauritius

About Campus Abroad Mauritius

Campus Abroad Mauritius is dedicated to helping students achieve their dreams of studying abroad. They provide expert guidance for students looking to pursue higher education in countries such as India, Canada, the USA, Germany, the UK, and Mauritius. Their comprehensive services ensure that students have all the support they need to transition smoothly to their chosen educational institutions.

The Brief

Campus Abroad Mauritius wanted to expand their reach to Rwanda, aiming to attract Rwandan students interested in studying overseas. They turned to Yobrand Group to help with a digital marketing campaign for the “Study in India Fair, Kigali 2024.” The primary goal was to drive student registrations and increase awareness of their services in Rwanda.

The Challenge

Starting from scratch in a new market is always a challenge. Campus Abroad Mauritius needed to generate significant interest and engagement for their fair. Additionally, they required an efficient way to manage and communicate with the leads they generated, ensuring every potential student received timely and relevant information.

How We Helped​

The “Study in India Fair, Kigali 2024” campaign was a resounding success:

  • Registrations: Almost 1000 students from Kigali signed up for the fair.
  • Conversion Rate: About 30% of these students were converted into prospects, indicating strong interest and engagement.
  • Enhanced Online Presence: The social media accounts saw substantial growth in followers and engagement, significantly increasing brand awareness for Campus Abroad Mauritius in Rwanda.
  • Efficient Lead Management: The automation tools ensured a smooth and efficient process for handling leads, resulting in timely follow-ups and a higher conversion rate.

Result

  • The “Study in India Fair, Kigali 2024” campaign was a resounding success:

    • Registrations: Almost 1000 students from Kigali signed up for the fair.
    • Conversion Rate: About 30% of these students were converted into prospects, indicating strong interest and engagement.
    • Enhanced Online Presence: The social media accounts saw substantial growth in followers and engagement, significantly increasing brand awareness for Campus Abroad Mauritius in Rwanda.
    • Efficient Lead Management: The automation tools ensured a smooth and efficient process for handling leads, resulting in timely follow-ups and a higher conversion rate.
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