Many business owners know that SEO is a vital marketing channel for their businesses which helps them acquire clients easily but what exactly are the other benefits of doing it in the first place?
I have compiled you the five reasons backed by data and graphs that explains why SEO is important to many businesses including yours.
1. Organic Search is Backbone of your Website Traffic
Believe it or not if you own or plan to own a website you need or will need a growing traffic coming your way. This is not an opinion it’s an absolute fact.
But the question is what kind of traffic do you need?
Well, they’re two kinds of traffics: Organic traffic the one that is generated as the result of unpaid (organic) search results and direct traffic which is due to paid ads and so on.
Since you’ll probably be running your business on a small budget, you will definitely need to capitalize the organic traffic and put more effort there as you drag more traffic to your website.
One of the proven ways to make your website appear in the search results is to publish quality and relevant content on your blog regularly.
This will help your website rank on the first page of search engines like Google whenever your target audience are looking for things similar to yours.
Google is the giant of the all the search engines and owns 75% of the entire search market. So, you should make it your top priority.
However, that doesn’t mean that you should ignore the remaining 25%. I should say that any kind of market is vital to your business growth and you have to target it too.
Let’s first see – who are the remaining 25%?
Minus Google the remaining search engines are Yahoo, Bing, Yandex, Baidu and others and this still a huge market that you shouldn’t overlook.
So, to conclude this point I will say that focus on organic search while doing your SEO and you will have all search engines covered in no time.
2. SEO Increases Sales and Revenues
SEO stands for Search Engine Optimization – Need more explanations?
It’s the way of internally optimizing your websites to be able to meet the search engine standards of ranking websites with various content for users to see.
So the question is – How can that increase sales and revenues for your business?
Don’t worry, we got you covered.
The chart above shows how your revenues can surge within a short period after applying SEO strategies
While I will fully answer that question short, I want you to realize that the more people visiting your website the higher are the chances of ranking first on the front page of search engines like Google.
And what does a higher rank on the Google front page mean?
It means your industry audience is seeing your website before they see your competitor’s website.
Additionally, it means that your target audience easily finds your website in a bunch of other websites and visits it.
Also, it means that your website is now generating a tremendous traffic which not only keeps it higher in search engines results but also converts them into potential leads.
Further more, it means that those leads can be converted into paying customers for your website and future royal customers.
And that translates into increase in sales and revenues for your business which I probably believe to be your goal.
For people with NGOs or non profits, SEO could help your organization be easily accessible to potential funders who can donate money and support your cause or whatever your business is up to.
3. SEO is increasingly useful for small businesses
The stats show that Google is now receiving over 1.2 billion searches per year according to Internet Live Stats. And more than half of that traffic comes from mobile devices and smart phones.
Mobile phone searches grew from 0.7% to 50.3% in a space of 8 years
So what does that mean for your business?
It means that you don’t only need to do SEO for your website but also you must have a responsive website.
A responsive website means a website which your target audience can access on their smartphones, tablets, smart watches, and other mobile devices without encountering difficulties.
If you’re not sure if your website can meet the responsiveness standards or you don’t even have one. You can check out this page and contact us here for more help and guidance.
Small business owners who optimize their local SEO can easily sell their products to their target audience without even investing much in it.
As a business owner here is what you can do with your SEO and get more results. If you’re into restaurants or clothes and shoes – Optimize local SEO and in that case people in your local area and neighborhood will find your business easily.
If you own a big business and want to expand to global markets or sell and ship things over seas, then optimize international SEO.
Third, optimize Mobile SEO and enable your clients to see your business ads on their smartphones and other mobile devices.
4. Build Credibility, Brand Awareness
Doing brand awareness is a great thing but building credibility of your brand is what makes every business legit.
And as a business owner is what you want
So how can you achieve that without spending much on advertisement?
The answer is simple: Practice your SEO strategies and have them done right then the rest will be history.
Applying all of your SEO strategies will enable someone in your local areas looking for a business like yours to find you easily.
Here is what you need to do to build brand credibility and awareness
Apply SEO strategies to your website to make it rank first
Capitalize mostly on Mobile SEO and be discoverable by more than half of people searching from your local area.
Create great quality content that is relevant to what you do and publish it
Send weekly newsletters with the content that has a link of your website in it for your audience to click on it.
Get referrals from the popular websites and businesses
Use premium packages like Google AdWords and PPC to drive more traffic to your website
5.Your Competitors does SEO
If the first 4 reasons didn’t convince you, this will surely do.
If you’re not doing the SEO because you don’t know how to do it or you neglected it because you thought that It’s less important. You’re doing a mistake that can cost you your business especially if your competitors are doing it.
As a business owner, you wish go grow and be the giant of your industry. Let’s say you want to be the Nike or MacDonald or Starbucks of your industry. What do you have to do?
Do better what your competitors are doing plus what they’re not doing.
If you’re competitors are using SEO to get customers, then you will need to come up with better strategies of doing your SEO.
And this could be like writing a blog with engaging content once a week or twice a week and so on.
If your competitors are not doing SEO then this will be your chance to capitalize on that market channel they’re missing out and that means extra marketing channel for you.
Briefly, you will need to use SEO strategies to bit your competitors from the search engines front page top spots .
Because if you don’t don’t that, they will do it and take the top spots on search engines from you. And whenever someone searches your services or products that person will be directed to your competitor’s website.
More also, if you already done your SEO and have top spot on search engine pages, then you will need to continue doing it to sustain that spot.
In conclusion, SEO is crucial to your business and applying the right strategies ahead of time will not only make your business show up first in the search engine results but it will increase your sales and revenue in a reasonable period of time.
The next topic will be the “Five Strategies of Doing SEO” for your business. So, remember to hit the subscribe button so that you won’t miss out on the next blog.
