HealthEdu - Case study

About HealthEdu

HealthEdu is a platform dedicated to empowering healthcare professionals and community health workers through quality, accessible education. Since its inception in 2017, HealthEdu has built a robust catalog of accredited courses, webinars, and resources aimed at enhancing the knowledge and skills of healthcare providers. Located in Kigali, Rwanda, HealthEdu has grown to serve thousands of users with its cutting-edge e-learning tools and health education services.

The Brief

HealthEdu partnered with Yobrand Group to increase its visibility, expand its user base, and drive engagement on its platform. The project’s goal was to establish a digital marketing strategy that would qualify HealthEdu for programs such as Westerwelle Startup Haus’s entrepreneurship initiatives and the Norrsken House HealthTech Hub. Additionally, HealthEdu aimed to convert more platform users into course participants through targeted email marketing campaigns and A/B testing.

The Challenge

Competing for visibility in a crowded digital education space.
Ensuring eligibility for high-value entrepreneurial and health tech programs.
Driving user engagement and course enrollments on the platform.

Our Approach

Yobrand Group developed and executed a multi-pronged strategy tailored to HealthEdu’s unique goals and challenges:

1. Digital Marketing Strategy:

Created a comprehensive digital marketing plan to increase brand visibility and credibility.
Highlighted HealthEdu’s unique value propositions through engaging content and visuals.

2. Social Media Campaigns:

Leveraged platforms like LinkedIn, Facebook, and Instagram to reach health professionals and potential partners.
Used targeted ads to showcase the platform’s resources and benefits.

3. Email Marketing and A/B Testing:

Designed and executed email campaigns to engage existing users and encourage course enrollment.
Conducted A/B tests to optimize email content, subject lines, and call-to-action buttons for maximum impact.

4. Program Eligibility Support:

Positioned HealthEdu’s achievements and offerings to align with the criteria for Westerwelle Startup Haus and Norrsken House HealthTech Hub programs.
Created tailored content and promotional materials to showcase the platform’s innovation and impact.

The Results

Enhanced Visibility: HealthEdu gained recognition and secured eligibility for entrepreneurship programs such as Westerwelle Startup Haus and Norrsken House HealthTech Hub.
Increased User Engagement: Platform users grew by 25% within six months, with a significant increase in active participants.
Higher Conversion Rates: Email marketing campaigns led to a 35% increase in course enrollments.
Recognition: HealthEdu’s presence in the health tech and education space was significantly amplified, positioning it as a leader in digital health education in Rwanda.

conclusion

Yobrand Group’s targeted digital marketing strategy enabled Kuishi Smart to successfully launch their e-learning nutritional courses in Rwanda and the DRC. By leveraging social media platforms and optimizing ad performance, we delivered impressive results, positioning Kuishi Smart as a leader in nutritional education and NCD management in the region.

Partner with Yobrand Group to elevate your brand and reach new heights. Contact us today to learn how our tailored marketing solutions can drive success for your organization.

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