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Kigali International Financial Center

About Kigali International Financial Centre

Kigali International Financial Centre (KIFC) is an ambitious financial hub established by Rwanda Finance Limited to position Rwanda as a premier destination for international investment and financial services in Africa. With a focus on innovation, sustainability, and financial inclusion, KIFC aims to attract global financial institutions, investment funds, and businesses looking to expand into Africa. The centre provides a dynamic ecosystem supported by modern infrastructure, transparent regulatory frameworks, and a strong commitment to economic growth, making KIFC an ideal platform for businesses seeking to engage in Africa’s thriving financial markets.

Objective

The goal was to transform the Kigali International Financial Centre (KIFC) website from a static, brochure-like platform into an engaging, responsive, and visually cohesive website. Rwanda Finance Limited sought a modern design to enhance user experience, showcase KIFC’s offerings, and establish a stronger brand identity aligned with its strategic ambitions.

 

The challenge

  1. Lack of Engagement: The old website had a static, unengaging layout that did not encourage user interaction.
  2. Inconsistencies: The previous design had inconsistencies in brand color usage, and the layout did not effectively represent KIFC’s brand.
  3. Content Gaps and Responsiveness: Many pages lacked adequate content, and the site was not fully responsive across devices, limiting accessibility.

Our Solution: Yobrand Group redesigned the KIFC website into a dynamic, user-centric platform. Our approach emphasized:

  • Modern, Responsive Design: We incorporated a responsive design that ensured seamless browsing across devices, making the site accessible and visually appealing on desktops, tablets, and mobile devices.
  • Consistent Branding: By implementing consistent brand colors, fonts, and a clean layout, we brought visual harmony to the site, enhancing brand identity.
  • Enhanced Content Structure: We organized and enriched the content on each page to provide valuable information clearly and concisely, supporting KIFC’s role as a resource hub for investment opportunities
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Results

  1. Improved User Engagement: The new website layout encourages exploration, with easy navigation and interactive elements that keep users engaged.
  2. Brand Cohesion: Consistent use of brand colors and fonts strengthened the KIFC brand image, providing a professional and trustworthy feel.
  3. Mobile Accessibility: The responsive design increased mobile access, allowing a broader audience to engage with KIFC’s content on various devices,
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Check out KIFC website here

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