As a subsidiary of WBS Training AG, WBS Training Rwanda provides German language courses in Rwanda for jobs in Germany. The program prepares Rwandans with backgrounds in hospitality, mechanical, electrical, and electronic engineering to secure high-paying careers in Germany. This unique training and job placement program enables participants to earn valuable certifications and gain access to career opportunities in Germany’s growing market.
WBS Training Rwanda partnered with Yobrand Group, a digital marketing agency in Kigali, Rwanda, to attract qualified candidates for its Germany job placement programs. Our objective was clear: to drive sign-ups from high-quality leads, specifically targeting Rwandans interested in careers in Germany’s hospitality and engineering sectors. By focusing on highly relevant keywords and a localized approach, we sought to make WBS Training Rwanda a top choice for Rwandans looking to work abroad.
With an increasing number of Rwandans seeking international job placement programs, WBS Training Rwanda needed to stand out. The challenge was to develop a digital marketing strategy that could both capture leads and qualify them for job opportunities in Germany’s hospitality and engineering industries. Reaching qualified leads was essential for ensuring that applicants could complete their applications and be admitted to the program.
Using a tailored strategy on both Meta Ads and Google Ads for Rwanda, we implemented a dual-platform approach that targeted job seekers in Kigali and across the country. Google Ads proved especially effective in delivering high-quality leads.
Through a comprehensive digital strategy, Yobrand Group helped WBS Training Rwanda meet and exceed their goals, filling cohorts with qualified candidates for their German job placement programs. This Kigali digital marketing case study highlights the power of using targeted ads on Meta and Google for effective lead generation and market penetration in Rwanda.
Yobrand Group specializes in crafting results-driven campaigns to help businesses and organizations in Africa reach their ideal audience. Contact us to discover how our digital marketing expertise in Africa can help you achieve your goals.
